The Hotel Westcourt in Ottawa is next to Metrocentre, a vast shopping mall. The hotel wants to market its location and many other amenities to convention-goers from other provinces and states. What requirement will not be needed for marketing to occur?
A)something to exchange
B)ignoring communication with convention attendees
C)desire and ability to satisfy unmet needs
D)two or more parties with unsatisfied needs

Question

Quizplus · Accepted Answer

Communication with convention attendees is necessary for effective marketing, so ignoring it would hinder marketing efforts. The other options (A, C, and D) are all requirements for marketing to occur.

The Hotel Westcourt in Ottawa Is Next to Metrocentre, a Vast