A marketing student would like to buy a quad-bike, but he cannot afford one. Which of the following reasons explain why marketing fails to occur here?
A)an ability on the part of one party to satisfy the other
B)a desire on the part of each to satisfy the other
C)two or more parties with unsatisfied needs
D)no assessments of consumer wants and needs

Question

Quizplus · Accepted Answer

Marketing fails to occur because there is no ability on the part of the student to satisfy the seller's need for payment, as the student cannot afford the quad-bike.

A Marketing Student Would Like to Buy a Quad-Bike, but He