Kim, the Chief Marketing Officer for Pepsi, considers the controllable factors - product, price, promotion, and place - as the company's:
A)environmental factors.
B)marketing program.
C)marketing concept.
D)marketing mix factors.

Question

Quizplus · Accepted Answer

The controllable factors of product, price, promotion, and place are part of the marketing mix, which is a set of controllable tactical marketing tools that a company uses to pursue its objectives in the target market. Therefore, the correct answer is D) marketing mix factors.

Kim, the Chief Marketing Officer for Pepsi, Considers the Controllable