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Jo Is Eight Years Old and Loves Chocolate

Question 54

Multiple Choice

Jo is eight years old and loves chocolate. Her mother will often give her some chocolate along with fresh fruit. To get more chocolate, she must eat her fresh fruit. In marketing terms, the chocolate is an example of a ________because it is something she has learned to like.


A) need
B) want
C) desire
D) preference

Correct Answer:

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