A new employee in the marketing department at BMW asks his manager to provide an executive summary of the controllable marketing mix factors for the BMW 6 Series Convertible that he will be working on. His manager gives him a puzzled look, and Says: "At BMW, we refer to those factors as __________ ."
A)the four Ps
B)the five Cs
C)the five external environmental forces
D)macromarketing forces

Question

Quizplus · Accepted Answer

The four controllable marketing mix factors are product, price, promotion, and place, commonly known as the four Ps of marketing. This is a standard framework used in the marketing industry and is likely to be familiar to most employees in a marketing department.

A New Employee in the Marketing Department at BMW Asks