After years of resistance, the People's Republic of China finally allowed Coca-Cola to import soft drinks into the country. The import restriction was an example of what is called in marketing an uncontrollable or_________ factor because it relates to forces outside the marketing company.
A)technological
B)heuristic
C)environmental
D)epistemological

Question

Quizplus · Accepted Answer

The import restriction imposed by the People's Republic of China is an example of an environmental factor. Environmental factors are uncontrollable factors that can influence a company's marketing activities and include political, legal, social, economic, and technological factors. In this case, it was a political factor that was outside the control of Coca-Cola but affected its ability to market its products in China.

After Years of Resistance, the People's Republic of China Finally