Question 1

To attend an outdoor summer concert festival presented by local musicians, every person attending had to donate one non-perishable food item at the entrance to the location. This statement is most closely related to the_________ element of the market
Mix)

Accepted Answer

The requirement to donate a non-perishable food item as a condition for attendance is most closely related to the "price" element of the marketing mix, as it represents the cost to the attendee to gain entry to the event.

Question 2

The unique combination of benefits received by targeted buyers that include quality, price, convenience, on-time delivery, and both before-sale and after-sale service is called:

Accepted Answer

The unique combination of benefits received by targeted buyers that include quality, price, convenience, on-time delivery, and both before-sale and after-sale service is described as customer value. Customer satisfaction refers to the level of happiness or contentment that a customer experiences after purchasing or using a product or service. Target marketing involves dividing a broader market into smaller, more specific groups of consumers who have similar needs or characteristics. Benefit segmentation involves dividing a market based on the specific benefits that customers seek from a product or service.

Question 3

Which of the following statements about environmental factors is not true?

Accepted Answer

Environmental factors are also called uncontrollable factors, as the organization has no control over them. Controllable factors are internal to the organization and can be controlled by the management.

Question 4

The owners of Authentic Indigenous Foods interviewed hundreds of native Canadians in order to identify recipes using the food products the company produces and markets. Which marketing mix element would make the owners eager to be featured in an upcoming edition of Taste of Home magazine?

Accepted Answer

Promotion is the marketing mix element that involves advertising, personal selling, sales promotions, and other techniques used to communicate with customers and influence their attitudes and behaviors. Being featured in Taste of Home magazine would provide Authentic Indigenous Foods with a powerful promotional tool to reach a large audience and gain credibility as a company that produces delicious and authentic indigenous foods.

Question 5

Government legislation restricting Internet alcohol sales would affect online sellers such as Virtual Vineyards. For Virtual Vineyards, this legislation would be an example of a(n)_________factor.

Accepted Answer

The government legislation described in the scenario is an example of an environmental factor because it is a factor that is external to the company and outside of its control. The other options (price, promotional, process) are all internal factors that the company can more easily control or influence.

Question 6

If you ever talk to anyone who has flown on Singapore Air, you will no doubt hear that individual praise the food that was served during the flight, the friendliness of the air stewards, and the comfortable surroundings. From this description, you can surmise Singapore Air creates customer value by providing its customers with all of the
Following except:

Accepted Answer

The passage mentions the quality of the food, the friendliness of the air stewards, and the comfortable surroundings, but does not mention anything about offering the cheapest prices. Therefore, the correct answer is C - the cheapest price.

Question 7

Working in the customer service department at a local clothing retailer, Candice ensures that customer value is realized by consumers. Which of the following is not an area of her concern?

Accepted Answer

The answer of Working in the customer service department at...

Question 8

An advertising company includes flyers in the next round of mail that Canada Post delivers. Some people receive their mail directly at their house in their mailbox; other residents have to pick up their mail from a central location. This pick-up location
Demonstrates which aspect of the marketing mix?

Accepted Answer

The pick-up location is related to the distribution aspect of the marketing mix, which falls under the "place" category. The other options are not relevant in this scenario.

Question 9

The owners of Authentic Indigenous Foods interviewed hundreds of native Canadians in order to identify recipes using the food products the company produces and markets. This statement deals with which part of the marketing mix?

Accepted Answer

The statement discusses identifying recipes using the food products produced and marketed by the company, which falls under the product aspect of the marketing mix.

Question 10

The process of building and developing long-term relationships with customers by delivering customer value and satisfaction is known as:

Accepted Answer

The process described in the question is known as Customer Relationship Management (CRM). Synergistic marketing refers to the collaboration between different marketing channels or stakeholders. Holistic marketing refers to a more comprehensive marketing approach that considers the entire business environment. Customer Lifetime Value is a metric used to estimate the total value a customer will bring to a business over the course of their interactions with the business. While important, it is not the same thing as the process of building and developing long-term customer relationships through delivering value and satisfaction.

Question 11

Which of the following environmental factor(s)could have caused Toyota to decide to build a manufacturing plant in Canada instead of continuing to export their cars from Japan?

Accepted Answer

A growing trend in Canada to "Buy Canadian" could have influenced Toyota's decision to build a plant in Canada to appeal to local consumer preferences and potentially increase sales by being perceived as a local manufacturer.

Question 12

Which of the following is not considered one of the five major environmental factors in marketing?

Accepted Answer

The consumer is not considered an environmental factor in marketing, as they are the target audience for marketing efforts. The five major environmental factors are social, technological, competitive, economic, and regulatory.

Question 13

Japan has the highest concentration of vending machines anywhere in the world, ranging from hot food, to beer, to video games, to other electronics. It may be a safe assumption that having a focus on THIS element of the marketing mix is important to marketers in Japan.

Accepted Answer

The high concentration of vending machines in Japan suggests that marketers in Japan prioritize the placement of their products. This means that the availability and accessibility of their products through vending machines is important for reaching their target market.

Question 14

Forces that are largely beyond the control of the marketing department and its organization are called:

Accepted Answer

Environmental factors are largely beyond the control of the marketing department and its organization. These factors include economic conditions, political and legal factors, technological changes, demographic trends, and natural forces. While marketers can monitor and respond to these factors to some extent, they cannot directly control them.

Question 15

Michael's Craft Store places an advertisement on the banner of the website Etsy. Which element of the marketing mix is demonstrated?

Accepted Answer

The advertisement on the banner of the website is serving as a form of promotion for Michael's Craft Store.

Question 16

Which element of the marketing mix is demonstrated when a company manufactures an electrolyte-rich recovery drink for post-workout consumption?

Accepted Answer

The element of the marketing mix demonstrated when a company manufactures an electrolyte-rich recovery drink for post-workout consumption is the product, as it is a tangible item offered by the company.

Question 17

Which of the following statements describes an environmental factor?

Accepted Answer

This statement is describing a law or regulation that requires car seats for young children to enhance safety, which is an environmental factor. The other three choices either describe a guarantee, a marketing strategy, or a rebate, which are not environmental factors.

Question 18

After years of resistance, the People's Republic of China finally allowed Coca-Cola to import soft drinks into the country. The import restriction was an example of what is called in marketing an uncontrollable or_________ factor because it relates to forces outside the marketing company.

Accepted Answer

The import restriction imposed by the People's Republic of China is an example of an environmental factor. Environmental factors are uncontrollable factors that can influence a company's marketing activities and include political, legal, social, economic, and technological factors. In this case, it was a political factor that was outside the control of Coca-Cola but affected its ability to market its products in China.

Question 19

Which of the following statements about environmental forces is most accurate?

Accepted Answer

Environmental forces can have positive or negative impacts on a firm's marketing plans. For example, changes in technology can create new product opportunities, while changes in social norms can make certain products or marketing tactics less effective. It is important for firms to understand and adapt to these environmental forces to stay competitive.

Question 20

The element of the marketing mix demonstrated when an art gallery suggests a $2.00 donation at the door is:

Accepted Answer

The suggestion of a $2.00 donation at the door is an example of price, as it is a way to generate revenue for the gallery.

Quiz 1: Creating Customer Value, Relationships, and Experiences Through Marketing

To attend an outdoor summer concert festival presented by local musicians, every person attending had to donate one non-perishable food item at the entrance to the location. This statement is most closely related to the_________ element of the market Mix)