Walmart emails a two-for-one coupon for baby wipes to a consumer who has consistently made the previous purchases of diapers, baby clothes, baby toys, and baby food over the last three weeks. Walmart is likely using a_________ the coupon.
A)Coupon-Based Incentives (CBI)
B)Customer Relationship Management (CRM)
C)Coupon Relationship Management (CRM)
D)New Parent Management (NPM)

Question

Quizplus · Accepted Answer

Walmart is using customer relationship management (CRM) to send the targeted coupon to a consumer who has consistently made purchases in the baby category. By analyzing the consumer's purchase history, Walmart is able to tailor their marketing efforts to the individual, which is the goal of CRM. The other choices, coupon-based incentives (CBI), coupon relationship management (CRM), and new parent management (NPM), are not established marketing concepts.

Walmart Emails a Two-For-One Coupon for Baby Wipes to a Consumer