Shortly after World War II, Sam Jackson developed an idea for a biodegradable lubricant that was superior to anything currently on the market. He was excited about his new idea, and he has persuaded a number of his friends to help produce samples. He hired a salesforce to sell the device to manufacturing companies in the area. This is a good example of behaviour one would expect in the_________era.
A)marketing concept
B)sales
C)production
D)market orientation

Question

Quizplus · Accepted Answer

The focus seems to be on producing the lubricant and then hiring salespeople to sell it, which indicates a sales orientation. There is no mention of a customer focus or market research, which are key components of the marketing concept and market orientation eras. The production era was focused on producing goods as efficiently as possible, so that is not applicable here.

Shortly After World War II, Sam Jackson Developed an Idea