The societal marketing concept is most closely related to:
A)the controllable forces within an organization's environment.
B)micromarketing.
C)the sociocultural environment.
D)macromarketing.

Question

Quizplus · Accepted Answer

The societal marketing concept is a philosophy that considers the larger societal good when making marketing decisions. It involves balancing the organization's needs with the needs of society and the natural environment. This concept is closely related to macromarketing, which focuses on the impact of marketing on society as a whole rather than just on individual consumers or organizations.

The Societal Marketing Concept Is Most Closely Related To