How an individual organization directs its marketing activities and allocates its resources to benefit its customers is known as:
A)macromarketing.
B)market restructuring.
C)cultural marketing.
D)micromarketing.

Question

Quizplus · Accepted Answer

Micromarketing refers to the strategy of focusing on specific customer segments or neighborhoods, and tailoring marketing efforts and resources towards them. It involves a deep understanding of customer needs and behaviors, as well as competition within specific markets. Micromarketing allows organizations to optimize their marketing efforts and resources to better serve targeted customers, which in turn can lead to increased customer loyalty and profitability.

How an Individual Organization Directs Its Marketing Activities and Allocates