In the past, Burger King, Wendy's, and McDonald's used to market their burgers in non-biodegradable Styrofoam containers. In response to calls from the public to use more environmentally friendly materials, most fast food marketers use paper containers for their burgers. Indeed, many such containers are made from recycled materials. This is an example of:
A)reverse marketing.
B)the societal marketing concept.
C)consumer advocacy.
D)macromarketing by the fast food chains.

Question

Quizplus · Accepted Answer

The shift from non-biodegradable Styrofoam containers to paper containers made from recycled materials reflects the adoption of the societal marketing concept, which emphasizes the importance of satisfying customer needs while also preserving or enhancing the well-being of society and the environment. By using more sustainable materials, fast food companies are responding to calls from the public for more environmentally friendly practices.

In the Past, Burger King, Wendy's, and McDonald's Used to Market