Which of the following statements best distinguishes between macromarketing and micromarketing?
A)Macromarketing is affected by environmental factors, but micromarketing is not.
B)Macromarketing looks at the flow of an entire nation's goods and services, and micromarketing concerns itself with the marketing activities of a single firm.
C)Micromarketing is affected by environmental factors, but macromarketing is not.
D)Macromarketing uses a marketing program, and micromarketing does not.

Question

Quizplus · Accepted Answer

Macromarketing looks at the flow of goods and services on a national or global level, while micromarketing focuses on the marketing activities of a single firm. Macromarketing considers the influence of external factors such as technology, social values, and economic policy, while micromarketing is concerned with specific consumer needs and preferences.

Which of the Following Statements Best Distinguishes Between Macromarketing and Micromarketing