Two-way electronic communication between buyer and seller in which the buyer can control the kind and amount of information received from the seller is known as:
A)online marketing
B)interactive marketing
C)consumer marketing
D)social media marketing

Question

Quizplus · Accepted Answer

Two-way electronic communication between buyer and seller where the buyer has control over the information received is known as interactive marketing. Online marketing simply refers to marketing on the internet, while consumer marketing is a broader term that encompasses all marketing activities targeted towards consumers. Social media marketing is a specific subtype of online marketing that involves using social media platforms to promote a product or service.

Two-Way Electronic Communication Between Buyer and Seller in Which the Buyer