Which of the following most directly explains why pharmaceutical giant Pfizer offered low-income senior citizens many of its most widely used prescriptions for $15 each a month?
A)the societal marketing concept
B)the profit motive
C)its regulatory environment
D)its internal environment

Question

Quizplus · Accepted Answer

The societal marketing concept refers to a company's decision to balance its economic goals with its social and ethical responsibilities. By offering low-income senior citizens its most widely used prescriptions for a low price, Pfizer is fulfilling its social responsibility and promoting the societal good, which aligns with the societal marketing concept.

Which of the Following Most Directly Explains Why Pharmaceutical Giant