When setting the prices for their smart TVs, VIZIO based its pricing strategy on:
A)Copying Sony's winning strategy
B)Distributing with Costco and Sam's Club warehouses
C)Affordable products with innovative features
D)High-end features, high-end price

Question

Quizplus · Accepted Answer

VIZIO based its pricing strategy on offering affordable products with innovative features, rather than focusing on high-end features and pricing or copying Sony's strategy. Additionally, VIZIO strategically distributed its TVs in warehouse clubs like Costco and Sam's Club, which may have helped keep costs down and appeal to budget-conscious consumers.

When Setting the Prices for Their Smart TVs, VIZIO Based