Which of the following statements about pricing objectives is true?
A)Target return is a type of market share objective.
B)A firm that forgoes higher profits and wants to satisfy its obligations to its customers and society in general is pursuing a social responsibility objective.
C)Unit volume is not a type of pricing objective because it is a production strategy.
D)Market share and unit volume are synonymous.

Question

Quizplus · Accepted Answer

Option B correctly describes the social responsibility objective, which involves a company prioritizing customer and societal needs over maximizing profits. Option A is incorrect as target return is not a type of market share objective, but a profit objective. Option C is incorrect as unit volume is indeed a pricing objective that focuses on selling a large number of units at a certain price level. Option D is incorrect as market share and unit volume are not synonymous; market share refers to a company's sales in relation to the total market, while unit volume refers to the actual number of units sold by the company.

Which of the Following Statements About Pricing Objectives Is True