A car manufacturer launches a 2014 version of their newest vehicle and has internally stated that each car will have a profit margin of 25%. Manufacturing and marketing need to know this number so they can plan accordingly. The stated profit margin of 25% is an example of a(n):
A)pricing objectives.
B)a pricing plan.
C)a business mission.
D)pricing constraints.

Question

Quizplus · Accepted Answer

The stated profit margin of 25% is an example of a pricing objective, which is a specific goal for pricing a product or service.

A Car Manufacturer Launches a 2014 Version of Their Newest