An ad campaign by Suave shampoo asked television viewers to identify the hair that was shampooed and conditioned with Suave products and the hair on which expensive salon hair-care products were used. The idea of the ad was that a person could not tell by looking that a woman was using the much cheaper Suave brand. By making price its selling point, Suave is most likely using:
A)demand backward pricing.
B)loss-leader pricing.
C)below-market pricing.
D)prestige pricing.

Question

Quizplus · Accepted Answer

Suave is using below-market pricing by emphasizing that their products offer similar quality to more expensive salon brands at a lower price, making the cost a key selling point.

An Ad Campaign by Suave Shampoo Asked Television Viewers to Identify