Setting the highest initial price that customers really desiring the product are willing to pay is:
A)price lining.
B)odd-even pricing.
C)skimming pricing.
D)penetration pricing.

Question

Quizplus · Accepted Answer

Skimming pricing involves setting a high initial price for a new product that customers who really desire the product are willing to pay. This strategy is often used for innovative or unique products that have a limited initial market. As demand from these early adopters begins to decline, the price may be lowered to appeal to a broader audience.

Setting the Highest Initial Price That Customers Really Desiring the Product