A Swedish company such as Asko that prides itself on manufacturing and marketing some of the best built and most expensive appliances in the world is using which competition-based method of pricing?
A)loss-leader pricing
B)above-market pricing
C)bait-and-switch pricing
D)customary pricing

Question

Quizplus · Accepted Answer

Asko is using above-market pricing because they are intentionally pricing their appliances higher than those of their competitors as a part of their brand identity and marketing strategy.

A Swedish Company Such as Asko That Prides Itself on Manufacturing