When a manager sets prices for all items in a multiple products line to cover the total cost and to produce a profit for the complete line - not necessarily for each item, it is called:
A)price lining.
B)customary pricing.
C)line item pricing.
D)product-line pricing.

Question

Quizplus · Accepted Answer

Product-line pricing is a strategy in which a manager sets prices for a group of products that make up a product line. The focus is on the total cost and profitability of the product line as a whole and not necessarily on the individual products within the line. This strategy allows for greater flexibility in pricing and helps to maximize profits for the entire product line.

When a Manager Sets Prices for All Items in a Multiple