Prices such as: $19.99, $29.99, and $39.99 are examples of:
A)incremental pricing
B)odd-even pricing
C)target pricing
D)range-based pricing

Question

Quizplus · Accepted Answer

These prices are examples of odd-even pricing, which is a psychological pricing strategy that emphasizes the left digit of a number. Consumers tend to perceive prices ending in .99 as being cheaper than rounded prices, even though the difference may be minimal. This strategy is often used to make prices appear more affordable and attractive to consumers.

Prices Such As: $19