Odd-even pricing is most closely related to:
A)customers' perceptions of price.
B)retailers' perceptions of price.
C)wholesalers' mark-ups.
D)manufacturers' costs.

Question

Quizplus · Accepted Answer

Odd-even pricing is a pricing strategy that takes advantage of customers' perceptions of price. It involves setting prices at odd numbers (such as $9.99) rather than even numbers (such as $10.00) in order to make the price seem lower and more attractive to customers. This strategy is based on the idea that customers tend to focus on the left digit of the price, which can make a small difference in the actual price seem more significant in their minds.

Odd-Even Pricing Is Most Closely Related To