Marketing executives must translate estimates of customer demand into estimates of:
A)personnel requirements.
B)public relations efforts.
C)advertising expenditures.
D)revenues.

Question

Quizplus · Accepted Answer

Marketing executives use estimates of customer demand to project revenues for the company. This helps in setting the right pricing strategies, identifying potential markets, and making informed decisions about budget allocation for advertising and other promotional activities. Personnel requirements and public relations efforts are not necessarily directly linked to estimates of customer demand.

Marketing Executives Must Translate Estimates of Customer Demand into Estimates