A home improvement retailer advertises that it has a popular central vacuum system available for $420.00. The ad suggests that the competition's price is $500.00. It was verified that the competitors did not offer the central vacuum system at $500.00. What deceptive pricing practice is the home improvement retailer attempting?
A)comparison with suggested prices
B)comparable value comparison
C)bait and switch
D)bargains conditional on other purchases

Question

Quizplus · Accepted Answer

The retailer is using a comparable value comparison by advertising a competitor's price that is not accurate, suggesting a false savings to the consumer.

A Home Improvement Retailer Advertises That It Has a Popular