₈₅_._I_n_th_e_1960s_,_Coca-Col_a_executive_s_i_n_Atlant_a_learne_d_ther_e_wa_s_a_bottle_r_i_n_th_e_Colombia_n_jungl_e_tha_t_wa_s_bottling _pirate_d_Cok_e_i_n_dumpe_d_bottles_._Cok_e_decide_d_i_n_the _stag_e_o_f_th_e_rationa_l_{decision-makin}_g_proces_s_tha_t_i_t_had To either bring some sort of legal action against the unauthorized bottler, ignore it, or buy it. A) problem definition B) criteria weighting C) generation of alternative courses of action D) identification of decision criteria E) finding the optimal solution

Question

Quizplus · Accepted Answer

The best choice is to generate alternative courses of action. The problem is defined as an unauthorized bottler selling Coca-Cola products in Colombia in the 1960s. The decision criteria are not explicitly stated, but could include factors such as potential legal consequences, cost of legal action, impact on Coca-Cola's brand reputation, and potential profits or losses from the unauthorized bottling. However, before deciding on a course of action based on these criteria, it is important to generate multiple alternatives, which could include legal action, ignoring the situation, or attempting to purchase the unauthorized bottler. Only after a range of alternatives have been considered can the optimal solution be identified.

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