Coca-Cola and PepsiCo spent a total of $75 million to launch mid-calorie sodas. The new brands grabbed a combined market share of less than 1 percent. Coke’s and PepsiCo’s-----would be responsible for determining that the product should be deleted from each of their product lines.
A) middle-level management
B) first-line management
C) team leaders
D) product supervisors
E) top management

Question

Coca-Cola and PepsiCo spent a total of $75 million to launch mid-calorie sodas. The new brands grabbed a combined market share of less than 1 percent. Coke’s and PepsiCo’s-----would be responsible for determining that the product should be deleted from each of their product lines. 
A) middle-level management
B) first-line management
C) team leaders
D) product supervisors 
E)  top management

Quizplus · Accepted Answer

The decision to delete a product from a company's product line is a strategic decision that falls under the purview of top management. Therefore, the best choice is E - top management.

Coca-Cola and PepsiCo Spent a Total of $75 Million to Launch