An entrepreneur, Christina Rossini, is planning to open a small chain of 4 to 6 pizza stores under the brand name "Redenda Pizza." The name comes from combining the first names of the entrepreneur's grandparents. Christina wants to have a competitive advantage by offering innovative and distinct specialty pizzas and by offering the freshest ingredients. However, she is concerned that without proper planning, her venture will not be successful.
Christina is trying to identify potential problems in order to avoid them or at least be better positioned to react if they cannot be avoided. In doing so, Christina should account for all of the following possibilities except
the possibility that years in the future scientists may give a new communicable disease a name that sounds similar to "Redenda."
the possibility that a significant number of her potential customers could be allergic to one or more of her ingredients.
the possibility that seasonal variations in the availability of ingredients could affect the price of those ingredients.
the possibility that advertising "fresh" ingredients may prevent Redenda Pizza from using less-expensive ingredients.
the possibility that many customers are reluctant to try new pizza recipes.
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