A few marketing powerhouses like Coca-Cola and Procter & Gamble can develop their marketing strategies without too much concern about the external marketing environment.

Question

Quizplus · Accepted Answer

Even though Coca-Cola and Procter & Gamble are strong brands, they still have to take into consideration the external marketing environment such as competition, economic conditions, legal regulations, and social and cultural factors. These factors can impact their marketing strategies and affect their performance in the market.

A Few Marketing Powerhouses Like Coca-Cola and Procter & Gamble