The primary way to distinguish consumer goods from industrial goods is by considering the "place" element of the marketing mix.

Question

Quizplus · Accepted Answer

The primary way to distinguish consumer goods from industrial goods is by considering the purpose for which they are produced. Consumer goods are produced for personal use, while industrial goods are produced for business or industrial use. The place element of the marketing mix refers to the location where the product is sold or distributed, and it is not a primary way to distinguish between consumer and industrial goods.

The Primary Way to Distinguish Consumer Goods from Industrial Goods