The marketing concept means that the marketing function in a business is more important than either production or finance.

Question

Quizplus · Accepted Answer

The marketing concept does not mean that the marketing function is more important than production or finance. Rather, it is a philosophy that focuses on meeting the needs and wants of customers while achieving the goals of the organization. All three functions - marketing, production, and finance - are essential to the success of a business.

The Marketing Concept Means That the Marketing Function in a Business