Consumer markets are more important to a company than industrial markets because consumer markets are observable daily and are visible to the public.

Question

Quizplus · Accepted Answer

While consumer markets may seem more visible due to their high profile advertisements and media coverage, industrial markets are just as important (if not more so) as they provide raw materials and components necessary for the production of consumer goods. Additionally, many business-to-business transactions occur without the public being aware of them, making industrial markets less visible to the public eye.

Consumer Markets Are More Important to a Company Than Industrial