Consumers are more likely to tell the truth in focus groups than they are when filling out surveys.

Name: Consumers are more likely to tell the truth in focus groups than they are when filling out surveys.
Brand: Quizplus
Rating: 4.9 (39 reviews)

Question

Quizplus · Accepted Answer

Focus groups can be influenced by social desirability bias, where participants may alter their responses to align with perceived group norms or expectations, whereas surveys can be more anonymous, potentially leading to more honest responses.

Consumers Are More Likely to Tell the Truth in Focus