The major influences on consumer behaviour are psychological,personal,social,and cultural.

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These four factors are widely recognized as the major influences on consumer behaviour. Psychological factors include motives, perceptions, attitudes, and learning. Personal factors include age, occupation, lifestyle, and personality. Social factors include reference groups, family, social class, and culture. Cultural factors encompass a wide range of cultural values, beliefs, practices, and symbols. All of these factors can have a significant impact on how consumers behave and make purchasing decisions.

The Major Influences on Consumer Behaviour Are Psychological,personal,social,and Cultural