When Procter & Gamble sent video crews into households in the U.K.,Germany,and China to capture people's daily routines and product interaction,this was an example of both primary data gathering and the use of observation as a market research method.

Question

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This statement correctly describes the use of primary data gathering through observation as a market research method in the example given by Procter & Gamble in the U.K., Germany, and China.

When Procter & Gamble Sent Video Crews into Households in the U.K.,Germany,and