The four most important ways of segmenting markets are by geographic,demographic,psychographic,and product-use variables.

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These are the four most commonly used methods of market segmentation. Geographic segmentation is based on location, demographic segmentation is based on age, gender, income, and other demographic factors, psychographic segmentation is based on personality traits, values, and lifestyles, and product-use segmentation is based on patterns of product usage and benefits sought.

The Four Most Important Ways of Segmenting Markets Are by Geographic,demographic,psychographic,and