The most expensive promotional tool on a cost per contact basis is
personal selling.
direct mail.
television.
radio.
magazines.
Correct Answer:
Verified
Q49: This communications vehicle is highly segmented, allows
Q50: All of the following are weaknesses of
Q51: Sally selected _ advertising because it is
Q52: Which of the following is correct with
Q53: During the _ phase of the consumer
Q55: Adrianna developed a new perfume. She wanted
Q56: Samantha wanted to use a flexible communication
Q57: What is meant by the term "product
Q58: The communications vehicle that is flexible, has
Q59: The communications vehicle that is inexpensive, that
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