Question 1

Jack wants to sell his new marketing ideas from any location and yet be as global as possible. Which advertising medium should Jack use?
Word of mouth
Radio
Outdoor
E-commerce
Television

Accepted Answer

The answer of Jack wants to sell his new marketing...

Question 2

In terms of advertising revenues, which medium is the most important?
Newspapers
Television
Radio
Internet
Magazines

Accepted Answer

The answer of In terms of advertising revenues, which medium...

Question 3

Which advertising medium can present only limited information and sellers have little control over who sees their advertisements?
Television
Radio
Direct mail
Magazines
Outdoor

Accepted Answer

The answer of Which advertising medium can present only limited...

Question 4

The promotional tool in which a salesperson communicates one-on-one with potential customers is
direct mail.
personal selling.
television.
radio.
magazines.

Accepted Answer

The answer of The promotional tool in which a salesperson...

Question 5

Which of the following is correct with regard to the various media?
Direct mail advertising has the highest advance costs of any advertising technique.
Direct mail advertising has the lowest cost-effectiveness of any advertising technique.
Radio advertisements are very expensive.
Magazine advertising is not very good at conveying to consumers the value of a product.
Outdoor advertising is the most important form of advertising based on spending by companies.

Accepted Answer

The answer of Which of the following is correct with...

Question 6

All of the following are advantages of advertising for internet sellers except
relationship building.
reduced expenses.
feedback.
flexibility.
convenience.

Accepted Answer

The answer of All of the following are advantages of...

Question 7

During the ______ phase of the consumer buying process, marketers emphasize ______.
buyers evaluate products after purchase; sales promotion
buyers seek information; sales promotion
consumers recognize the need to make a purchase; personal selling
buyers compare competing products; advertising and public relations
buyers purchase products; sales promotion

Accepted Answer

The answer of During the ______ phase of the consumer...

Question 8

The communications vehicle that appeals to many consumer senses, can be targeted to a specific audience, and reaches more people than any other medium is
magazines.
radio.
television.
newspaper.
direct mail.

Accepted Answer

The answer of The communications vehicle that appeals to many...

Question 9

This communications vehicle is highly segmented, allows for excellent visual communication, and is long-lived, but requires a long lead-time.
Direct mail
Television
Magazines
Newspaper
Outdoor

Accepted Answer

The answer of This communications vehicle is highly segmented, allows...

Question 10

All of the following are weaknesses of internet marketing except
profitability.
information overload.
limited markets.
future prospects.
consumer concerns about security issues.

Accepted Answer

The answer of All of the following are weaknesses of...

Question 11

Sally selected ________ advertising because it is relatively inexpensive, faces little competition for customers' attention, and is subject to high repeat exposure.
outdoor
magazine
television
direct mail
radio

Accepted Answer

The answer of Sally selected ________ advertising because it is...

Question 12

Which of the following is correct with regard to the various media?
About twice as much is spent on advertising in magazines than is spent on newspapers.
Newspapers generally allow advertisers to target their audiences well.
Radio stations are generally not highly segmented into listening categories.
Billboard messages are relatively expensive.
People tend to use radio as "background" while they are doing other things.

Accepted Answer

The answer of Which of the following is correct with...

Question 13

During the ______ phase of the consumer buying process, marketers emphasize ______.
buyers evaluate products after purchase; personal selling
buyers seek information; sales promotion
consumers recognize the need to make a purchase; advertising and publicity
buyers compare competing products; advertising and public relations
buyers purchase products; advertising

Accepted Answer

The answer of During the ______ phase of the consumer...

Question 14

The most expensive promotional tool on a cost per contact basis is
personal selling.
direct mail.
television.
radio.
magazines.

Accepted Answer

The answer of The most expensive promotional tool on a...

Question 15

Adrianna developed a new perfume. She wanted to market the perfume via a communication vehicle that appeals to many consumer senses, targets a specific audience, and reaches as many people as possible. Adrianna would select ________ advertising.
television
magazine
radio
direct mail
newspaper

Accepted Answer

The answer of Adrianna developed a new perfume. She wanted...

Question 16

Samantha wanted to use a flexible communication vehicle which would give her rapid coverage. She should select ________ advertising.
television
newspaper
magazine
radio
direct mail

Accepted Answer

The answer of Samantha wanted to use a flexible communication...

Question 17

What is meant by the term "product placement?"
Making sure that products are prominently visible on store shelves
Using brand-name products as part of the storyline of TV shows
Choosing the channel of distribution with the lowest overall cost
Placing free sample of products in consumers' mailboxes so they can actually try the product
Providing free product samples to influential consumers

Accepted Answer

The answer of What is meant by the term "product...

Question 18

The communications vehicle that is flexible, has rapid coverage, but lasts briefly and cannot target audiences very well is
direct mail.
newspapers.
magazines.
radio.
television.

Accepted Answer

The answer of The communications vehicle that is flexible, has...

Question 19

The communications vehicle that is inexpensive, that effectively segments the customers, but is not very long lasting is
radio.
direct mail.
newspaper.
television.
magazines.

Accepted Answer

The answer of The communications vehicle that is inexpensive, that...

Question 20

The communications vehicle that is very selective about its audience, allows a more personalized message, and whose response rate is very predictable is
direct mail.
television.
magazines.
radio.
newspaper.

Accepted Answer

The answer of The communications vehicle that is very selective...

Quiz 13: Pricing, Promoting, and Distributing Products

Jack wants to sell his new marketing ideas from any location and yet be as global as possible. Which advertising medium should Jack use? Word of mouth Radio Outdoor E-commerce Television

In terms of advertising revenues, which medium is the most important? Newspapers Television Radio Internet Magazines

Which advertising medium can present only limited information and sellers have little control over who sees their advertisements? Television Radio Direct mail Magazines Outdoor

The promotional tool in which a salesperson communicates one-on-one with potential customers is direct mail. personal selling. television. radio. magazines.

All of the following are advantages of advertising for internet sellers except relationship building. reduced expenses. feedback. flexibility. convenience.

The communications vehicle that appeals to many consumer senses, can be targeted to a specific audience, and reaches more people than any other medium is magazines. radio. television. newspaper. direct mail.

This communications vehicle is highly segmented, allows for excellent visual communication, and is long-lived, but requires a long lead-time. Direct mail Television Magazines Newspaper Outdoor

All of the following are weaknesses of internet marketing except profitability. information overload. limited markets. future prospects. consumer concerns about security issues.

Sally selected ________ advertising because it is relatively inexpensive, faces little competition for customers' attention, and is subject to high repeat exposure. outdoor magazine television direct mail radio

The most expensive promotional tool on a cost per contact basis is personal selling. direct mail. television. radio. magazines.

Adrianna developed a new perfume. She wanted to market the perfume via a communication vehicle that appeals to many consumer senses, targets a specific audience, and reaches as many people as possible. Adrianna would select ________ advertising. television magazine radio direct mail newspaper

Samantha wanted to use a flexible communication vehicle which would give her rapid coverage. She should select ________ advertising. television newspaper magazine radio direct mail

The communications vehicle that is flexible, has rapid coverage, but lasts briefly and cannot target audiences very well is direct mail. newspapers. magazines. radio. television.

The communications vehicle that is inexpensive, that effectively segments the customers, but is not very long lasting is radio. direct mail. newspaper. television. magazines.

The communications vehicle that is very selective about its audience, allows a more personalized message, and whose response rate is very predictable is direct mail. television. magazines. radio. newspaper.