Question 1

What kind of business activity is a grocery store engaged in when it sells meat to a homemaker?
Consumer marketing
Disaggregate marketing
Product differentiation
Industrial marketing
Market planning

Accepted Answer

Consumer marketing

Question 2

Who has the responsibility for developing the plan to introduce a new product, service, or idea?
Quality assurance manager
Marketing manager
Production manager
Planning manager
Warehouse manager

Accepted Answer

Marketing manager

Question 3

Starbucks's Card Rewards attracts return customers with free coffee refills and other extras. This is an example of
industrial marketing.
relationship marketing.
consumer marketing.
marketing research.
international marketing.

Accepted Answer

relationship marketing.

Question 4

According to the marketing concept,
the firm must coordinate its marketing and non-marketing activities.
customer satisfaction is the firm's only objective.
maximum short-run profit is the firm's only objective.
the marketing department should function independently of the rest of the firm.
the finance area becomes critically important because ways must be found to pay for all the marketing research activity that is necessary.

Accepted Answer

The answer of According to the marketing concept,
the firm must...

Question 5

The marketing concept
focuses on building products that provide value to customers.
excludes input from the human resources department.
means building a competitive advantage through product differentiation.
means that the whole firm is coordinated to achieve one goal: to serve customers at a profit.
does not include the finance department.

Accepted Answer

The answer of The marketing concept
focuses on building products that...

Question 6

Marketing of insurance, airlines, investment counsellors, and health clinics are examples of
relationship marketing.
industrial marketing.
service marketing.
idea marketing.
consumer marketing.

Accepted Answer

The answer of Marketing of insurance, airlines, investment counsellors, and...

Question 7

Products which are purchased by end users for their personal use are _________ goods, while products which are purchased by companies for production purposes are _________ goods.
industrial; consumer
capital; accessory
consumer; industrial
high utility; low utility
none of these

Accepted Answer

The answer of Products which are purchased by end users...

Question 8

Sales of janitorial services, mainframe computers, and office supplies to other manufacturers are examples of
industrial marketing.
service marketing.
relationship marketing.
consumer marketing.
idea marketing.

Accepted Answer

The answer of Sales of janitorial services, mainframe computers, and...

Question 9

Which phrase best captures the essence of relationship marketing?
Emphasis on quality
Emphasis on intensive distribution
Emphasis on long-term relationships with customers
Emphasis on exclusive distribution
Emphasis on profitable operations

Accepted Answer

The answer of Which phrase best captures the essence of...

Question 10

Hydraulics Inc. makes filters for manufacturing companies. What kind of marketing is it engaged in?
Consumer marketing
Disaggregate marketing
Market planning
Industrial marketing
Product differentiation

Accepted Answer

The answer of Hydraulics Inc. makes filters for manufacturing companies....

Question 11

The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives is called
publicity.
marketing.
relationship marketing.
idea promotion.
advertising.

Accepted Answer

The answer of The process of planning and executing the...

Question 12

The five major environmental factors in the marketing environment are
political/legal, socio-cultural, technological, infrastructure, and competitive.
political/legal, economic, intellectual, socio-cultural, and competitive.
political/legal, socio-cultural, technological, economic, and competitive.
infrastructure, socio-cultural, technological, climatic, and competitive.
political/legal, intellectual, technological, economic, and competitive.

Accepted Answer

The answer of The five major environmental factors in the...

Question 13

Value is determined by comparing a product's ________________; the formula requires dividing ____________.
costs and benefits; benefits by costs
price and quality; price by quality
price and durability; durability by price
quality and durability; quality by durability
availability and price; price by availability

Accepted Answer

The answer of Value is determined by comparing a product's...

Question 14

________ is the process of planning and executing the development, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.
Promotion
Relationship marketing
Marketing
Market strategy
Market segmentation

Accepted Answer

The answer of ________ is the process of planning and...

Question 15

When Toronto-based Fairmont Resort Hotels used data mining to find out what kinds of vacations their customers preferred, and then placed ads where they were more likely to reach those customers, this was an example of
consumer relationship management.
product differentiation.
data warehousing.
aggregate marketing.
industrial marketing.

Accepted Answer

The answer of When Toronto-based Fairmont Resort Hotels used data...

Question 16

If Brighten Your World Inc. sells its light bulbs to the Jacobs Motor Company to be used in all of their cars as headlights, Brighten Your World is engaging in what type of marketing activity?
Marketing research
Consumer marketing
Relationship marketing
Aggregate marketing
Industrial marketing

Accepted Answer

The answer of If Brighten Your World Inc. sells its...

Question 17

Advertising to make people more aware of the hazards of drinking and driving is an example of
industrial marketing.
relationship marketing.
service marketing.
idea marketing.
consumer marketing.

Accepted Answer

The answer of Advertising to make people more aware of...

Question 18

Harley-Davidson offers social incentives through the Harley Owners Group (H.O.G.), the largest motorcycle club in the world. This is an example of
industrial marketing.
relationship marketing.
consumer marketing.
marketing research.
international marketing.

Accepted Answer

The answer of Harley-Davidson offers social incentives through the Harley...

Question 19

Single parent families, food preferences, and the number of women entering the workforce are all external environmental factors marketing managers must consider when analyzing the ________ environment.
public relations
legal
produce
economic
socio-cultural

Accepted Answer

The answer of Single parent families, food preferences, and the...

Question 20

Cholesterol levels may be controlled with either a physical-fitness program or a drug regimen. The fitness program and the drugs are examples of
dissimilar products.
contrary products.
international products.
brand-name competitive products.
substitute products.

Accepted Answer

The answer of Cholesterol levels may be controlled with either...

Quiz 12: Understanding Marketing Principles and Developing Products

What kind of business activity is a grocery store engaged in when it sells meat to a homemaker? Consumer marketing Disaggregate marketing Product differentiation Industrial marketing Market planning

Who has the responsibility for developing the plan to introduce a new product, service, or idea? Quality assurance manager Marketing manager Production manager Planning manager Warehouse manager

Starbucks's Card Rewards attracts return customers with free coffee refills and other extras. This is an example of industrial marketing. relationship marketing. consumer marketing. marketing research. international marketing.

Marketing of insurance, airlines, investment counsellors, and health clinics are examples of relationship marketing. industrial marketing. service marketing. idea marketing. consumer marketing.

Products which are purchased by end users for their personal use are _ goods, while products which are purchased by companies for production purposes are _ goods. industrial; consumer capital; accessory consumer; industrial high utility; low utility none of these

Sales of janitorial services, mainframe computers, and office supplies to other manufacturers are examples of industrial marketing. service marketing. relationship marketing. consumer marketing. idea marketing.

Which phrase best captures the essence of relationship marketing? Emphasis on quality Emphasis on intensive distribution Emphasis on long-term relationships with customers Emphasis on exclusive distribution Emphasis on profitable operations

Hydraulics Inc. makes filters for manufacturing companies. What kind of marketing is it engaged in? Consumer marketing Disaggregate marketing Market planning Industrial marketing Product differentiation

The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives is called publicity. marketing. relationship marketing. idea promotion. advertising.

Value is determined by comparing a product's ____; the formula requires dividing . costs and benefits; benefits by costs price and quality; price by quality price and durability; durability by price quality and durability; quality by durability availability and price; price by availability

________ is the process of planning and executing the development, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. Promotion Relationship marketing Marketing Market strategy Market segmentation

If Brighten Your World Inc. sells its light bulbs to the Jacobs Motor Company to be used in all of their cars as headlights, Brighten Your World is engaging in what type of marketing activity? Marketing research Consumer marketing Relationship marketing Aggregate marketing Industrial marketing

Advertising to make people more aware of the hazards of drinking and driving is an example of industrial marketing. relationship marketing. service marketing. idea marketing. consumer marketing.

Harley-Davidson offers social incentives through the Harley Owners Group (H.O.G.), the largest motorcycle club in the world. This is an example of industrial marketing. relationship marketing. consumer marketing. marketing research. international marketing.

Single parent families, food preferences, and the number of women entering the workforce are all external environmental factors marketing managers must consider when analyzing the ________ environment. public relations legal produce economic socio-cultural

Cholesterol levels may be controlled with either a physical-fitness program or a drug regimen. The fitness program and the drugs are examples of dissimilar products. contrary products. international products. brand-name competitive products. substitute products.