Question 1

Which of the following makes it easier for customers to find a product and eliminate competitors' products from consideration?
POS displays
Coupons
Trade shows
Contests
Premiums

Accepted Answer

The answer of Which of the following makes it easier...

Question 2

The combination of distribution channels that a firm selects to get a product to its end users is its
distribution mix.
distribution strategy.
distribution network.
channel selection.
channel intermediaries.

Accepted Answer

The answer of The combination of distribution channels that a...

Question 3

Due to the high cost of personal selling, many companies are turning to
radio advertising.
telemarketing.
coupons.
contests.
magazine advertising.

Accepted Answer

The answer of Due to the high cost of personal...

Question 4

Dove is introducing a new deodorant. In order to entice customers to purchase the deodorant, a free bar of soap is attached to the package. Which type of sales promotion is Dove using?
Point of sale display
Premium
Contest
Trade show
Coupons

Accepted Answer

The answer of Dove is introducing a new deodorant. In...

Question 5

Which of the following is a type of sales promotion?
Publicity
Contests and sweepstakes
Advertising
Personal selling
Public relations

Accepted Answer

The answer of Which of the following is a type...

Question 6

As a start-up company, you need to find ways to reduce costs. Which type of promotion is free?
Coupons
Gift certificates
Free samples
Publicity
contests

Accepted Answer

The answer of As a start-up company, you need to...

Question 7

Which of the following represents a reason for a firm's use of personal selling promotions?
It is the only form of selling that works.
It provides a personal link between the seller and the buyer.
The sales force has the capability of contacting the greatest number of potential customers.
Personal selling provides the lowest promotional costs per contact.
Sales promotions must be convenient and accessible when the purchase decision is made.

Accepted Answer

The answer of Which of the following represents a reason...

Question 8

A gas station offering a free car wash with a fill-up is an example of
sales promotion.
advertising.
publicity.
premiums.
public relations.

Accepted Answer

The answer of A gas station offering a free car...

Question 9

The Cream Soap Company has launched a new campaign geared at increasing the sales volume of its new Fresh Smelling line of soap products. The $1.6 million campaign will cover the costs of providing samples of their soap products to be delivered with the Toronto Star newspaper to 500 000 homes in Toronto. This marketing technique is known as
personal selling.
public relations.
advertising.
publicity.
sales promotion.

Accepted Answer

The answer of The Cream Soap Company has launched a...

Question 10

A retailer is
an individual or firm that helps to distribute a product.
an intermediary who sells products to other businesses for resale to final consumers.
an intermediary who sells products directly to consumers.
a network of independent companies through which a product passes from producer to end-user.
the combination of distribution channels by which a firm gets its products to end-users.

Accepted Answer

The answer of A retailer is
an individual or firm that...

Question 11

A_______ entitles the bearer to stated savings off a product's regular price, while a________ is a free or reduced-price item given to consumers in return for buying a specified product.
coupon; premium
premium; coupon
contest; premium
point-of-sale display; contest
premium; contest

Accepted Answer

The answer of A_______ entitles the bearer to stated savings...

Question 12

When McDonald's announces that there are 168 Ronald McDonald houses in 12 countries, this announcement fits best in the category of
publicity.
creative selling.
personal selling.
public relations.
missionary selling.

Accepted Answer

The answer of When McDonald's announces that there are 168...

Question 13

The most negative aspect of publicity is that
it is expensive.
it isn't believable to many people.
it isn't that important.
it is viewed as being biased.
it isn't controllable by the company.

Accepted Answer

The answer of The most negative aspect of publicity is...

Question 14

________ attempts to build goodwill with customers by performing and publicizing a company's public service activities.
Personal selling
Public relations
Advertising
Sales promotion
Publicity

Accepted Answer

The answer of ________ attempts to build goodwill with customers...

Question 15

Which type of promotion is outside of the company's control?
Coupons
Television advertising
Personal selling by sales agents
Publicity
Trade shows

Accepted Answer

The answer of Which type of promotion is outside of...

Question 16

Brian works at the local grocery store. His supervisor asked him to use point-of-sale displays. Brian needs to
set up a product display so it is located in an area to encourage consumers to buy the products.
set up a display where consumers can pick out one item free when they purchase a specified product.
pass out coupons to customers purchasing the targeted products as they are checking out.
set up a table and give out free samples.
interview customers as they are considering a purchase of the targeted products.

Accepted Answer

The answer of Brian works at the local grocery store....

Question 17

What is an advantage to the firm when using trade shows as a type of sales promotion?
They are effective since the buyer comes to the seller.
Coupons may be used to encourage customers to try new products.
The displays serve to attract customer attention as they walk through a store.
Free samples may be used to allow customers to try a product for a few days without any risk.
Contests may increase sales by stimulating buyers' interest in a product.

Accepted Answer

The answer of What is an advantage to the firm...

Question 18

Coupons, point-of-purchase displays, free samples, and trade shows are examples of
advertising.
sales promotions.
publicity.
personal selling.
pricing.

Accepted Answer

The answer of Coupons, point-of-purchase displays, free samples, and trade...

Question 19

A wholesaler is
the combination of distribution channels by which a firm gets its products to end-users.
an intermediary who sells products to other businesses for resale to final consumers.
an individual or firm that helps to distribute a product.
a network of independent companies through which a product passes from producer to end-user.
an intermediary who sells products directly to consumers.

Accepted Answer

The answer of A wholesaler is
the combination of distribution channels...

Question 20

Algoma Banners set up a booth to display their products and to demonstrate products to customers who have a special interest in their product. Which sales promotion technique were they using?
Coupons
Premiums
Contests
Trade shows
Point-of-sale displays

Accepted Answer

The answer of Algoma Banners set up a booth to...

Quiz 13: Pricing, Promoting, and Distributing Products

Which of the following makes it easier for customers to find a product and eliminate competitors' products from consideration? POS displays Coupons Trade shows Contests Premiums

The combination of distribution channels that a firm selects to get a product to its end users is its distribution mix. distribution strategy. distribution network. channel selection. channel intermediaries.

Due to the high cost of personal selling, many companies are turning to radio advertising. telemarketing. coupons. contests. magazine advertising.

Dove is introducing a new deodorant. In order to entice customers to purchase the deodorant, a free bar of soap is attached to the package. Which type of sales promotion is Dove using? Point of sale display Premium Contest Trade show Coupons

Which of the following is a type of sales promotion? Publicity Contests and sweepstakes Advertising Personal selling Public relations

As a start-up company, you need to find ways to reduce costs. Which type of promotion is free? Coupons Gift certificates Free samples Publicity contests

A gas station offering a free car wash with a fill-up is an example of sales promotion. advertising. publicity. premiums. public relations.

A_ entitles the bearer to stated savings off a product's regular price, while a__ is a free or reduced-price item given to consumers in return for buying a specified product. coupon; premium premium; coupon contest; premium point-of-sale display; contest premium; contest

When McDonald's announces that there are 168 Ronald McDonald houses in 12 countries, this announcement fits best in the category of publicity. creative selling. personal selling. public relations. missionary selling.

The most negative aspect of publicity is that it is expensive. it isn't believable to many people. it isn't that important. it is viewed as being biased. it isn't controllable by the company.

________ attempts to build goodwill with customers by performing and publicizing a company's public service activities. Personal selling Public relations Advertising Sales promotion Publicity

Which type of promotion is outside of the company's control? Coupons Television advertising Personal selling by sales agents Publicity Trade shows

Coupons, point-of-purchase displays, free samples, and trade shows are examples of advertising. sales promotions. publicity. personal selling. pricing.

Algoma Banners set up a booth to display their products and to demonstrate products to customers who have a special interest in their product. Which sales promotion technique were they using? Coupons Premiums Contests Trade shows Point-of-sale displays