Question 1

Which of the following intermediaries usually receive commissions based on the prices of the goods they sell?
Produce markets
Wholesalers
Retailers
Agents
All of these

Accepted Answer

The answer of Which of the following intermediaries usually receive...

Question 2

When Vancouver-based Uniglobe Travel International books flight reservations, it is an illustration of which channel of distribution?
Direct distribution
Retail distribution
Wholesale distribution
Distribution by agents/brokers
None of these

Accepted Answer

The answer of When Vancouver-based Uniglobe Travel International books flight...

Question 3

Why is Wal-Mart an example of retail distribution?
Because it is so important on the Canadian retail scene
Because it buys products directly from manufacturers
Because it employs more retail employees than any other firm
Because it uses sales agents only for its sporting goods department
Because many industrial buyers shop there

Accepted Answer

The answer of Why is Wal-Mart an example of retail...

Question 4

A distribution channel is
an intermediary who sells products directly to consumers.
an intermediary who sells products to other businesses for resale to final consumers.
the combination of distribution channels by which a firm gets its products to end-users.
an individual or firm that helps to distribute a product.
a network of independent companies through which a product passes from producer to end-user.

Accepted Answer

The answer of A distribution channel is
an intermediary who sells...

Question 5

Lawless Container Corp. produces packaging containers and sells them to industrial buyers such as Fisher-Price and Mr. Coffee. Lawless is a
channel 1 system.
channel 4 system.
channel 2 system.
channel 3 system.
None of these.

Accepted Answer

The answer of Lawless Container Corp. produces packaging containers and...

Question 6

Goodyear and Levi's have their own retail outlets. This is an example of which distribution channel?
Direct distribution
Retail distribution
Wholesale distribution
Distribution by agents
Distribution by brokers

Accepted Answer

The answer of Goodyear and Levi's have their own retail...

Question 7

The Limited is part of a(n) ____________, while IGA is part of a(n) ____________.
corporate vertical marketing system; contractual vertical marketing system
intensive distribution system; exclusive distribution system
administrative vertical marketing system; corporate vertical marketing system
exclusive distribution system; selective distribution system
contractual vertical marketing system; corporate vertical marketing system

Accepted Answer

The answer of The Limited is part of a(n) ____________,...

Question 8

The owner of Fiama Electric overheard the manager of a competing firm discussing his new exclusive distribution strategy. You explain to him that this strategy entails
distributing the product through as many warehouses and retailers as possible, thereby excluding no one.
distributing through the use of a limited number of outlets for a product.
only one trucking firm being given the exclusive transportation contract to deliver the products.
a firm selecting only those wholesalers and retailers who will give exclusive attention to their product.
the manufacturer granting the right to distribute and sell the product to only one wholesaler or retailer in an area.

Accepted Answer

The answer of The owner of Fiama Electric overheard the...

Question 9

Where must all consumer product distribution channels begin?
The industrial user
The retailer
The government
The wholesaler
The manufacturer/producer

Accepted Answer

The answer of Where must all consumer product distribution channels...

Question 10

A company like Black & Decker has product lines which do not require intense market exposure to increase sales. Which distribution strategy is it likely to use?
Intensive distribution
Industrial distribution
Discriminatory distribution
Exclusive distribution
Selective distribution

Accepted Answer

The answer of A company like Black & Decker has...

Question 11

An intermediary is
the combination of distribution channels by which a firm gets its products to end-users.
a business that sells products to other businesses for resale to final consumers.
a business that sells products directly to consumers.
an individual or firm that helps to distribute a product.
a network of independent companies through which a product passes from producer to end-user.

Accepted Answer

The answer of An intermediary is
the combination of distribution channels...

Question 12

A(n) ________ sells products to a(n) ________ who sells them to customers.
retailer; wholesaler
wholesaler; intermediary
intermediary; wholesaler
intermediary; retailer
wholesaler; retailer

Accepted Answer

The answer of A(n) ________ sells products to a(n) ________...

Question 13

Caramilk bars are an example of _____________ distribution, whereas Jaguar cars are an example of ______________ distribution.
exclusive; selective
selective; exclusive
intensive; selective
selective; selective
intensive; exclusive

Accepted Answer

The answer of Caramilk bars are an example of _____________...

Question 14

Which of the following intermediaries represents several producers and is paid a commission based on invoice values?
Agent/broker
Sales office
Sales branch
Merchant wholesaler
Collective agent distribution

Accepted Answer

The answer of Which of the following intermediaries represents several...

Question 15

The most widely used channel for industrial goods is
producer to wholesaler to industrial user.
producer to industrial user.
producer to agent to retailer to industrial user.
producer to retailer to industrial user.
producer to agent to wholesaler to retailer to industrial user.

Accepted Answer

The answer of The most widely used channel for industrial...

Question 16

Warriners is a family-owned grocery store that sells approximately 12 cases of canned potatoes per year. It orders one case a month from a local wholesaler. This is an example of a
channel 4 distribution system.
channel 3 distribution system.
channel 2 distribution system.
channel 5 distribution system.
channel 1 distribution system.

Accepted Answer

The answer of Warriners is a family-owned grocery store that...

Question 17

In the direct channel of distribution, how many intermediaries are there between the producer and the consumer?
0
1
2
3
4

Accepted Answer

The answer of In the direct channel of distribution, how...

Question 18

Avon, Dell, and Tupperware use the __________ channel of distribution.
direct distribution
retail distribution
wholesale distribution
distribution by agents
distribution by brokers

Accepted Answer

The answer of Avon, Dell, and Tupperware use the __________...

Question 19

Which distribution channel is used by companies such as Dell?
Producer to retailer to consumer
Producer to agent to retailer to consumer
Producer to agent to wholesaler to retailer to consumer
Producer to wholesaler to retailer to consumer
Producer to consumer

Accepted Answer

The answer of Which distribution channel is used by companies...

Question 20

Which term describes a vertical marketing system (VMS) where all stages in the channel are under single ownership?
Administered VMS
Contractual VMS
Consolidated VMS
Proprietary VMS
Corporate VMS

Accepted Answer

The answer of Which term describes a vertical marketing system...

Quiz 13: Pricing, Promoting, and Distributing Products

Which of the following intermediaries usually receive commissions based on the prices of the goods they sell? Produce markets Wholesalers Retailers Agents All of these

When Vancouver-based Uniglobe Travel International books flight reservations, it is an illustration of which channel of distribution? Direct distribution Retail distribution Wholesale distribution Distribution by agents/brokers None of these

Lawless Container Corp. produces packaging containers and sells them to industrial buyers such as Fisher-Price and Mr. Coffee. Lawless is a channel 1 system. channel 4 system. channel 2 system. channel 3 system. None of these.

Goodyear and Levi's have their own retail outlets. This is an example of which distribution channel? Direct distribution Retail distribution Wholesale distribution Distribution by agents Distribution by brokers

Where must all consumer product distribution channels begin? The industrial user The retailer The government The wholesaler The manufacturer/producer

A company like Black & Decker has product lines which do not require intense market exposure to increase sales. Which distribution strategy is it likely to use? Intensive distribution Industrial distribution Discriminatory distribution Exclusive distribution Selective distribution

A(n) sells products to a(n) who sells them to customers. retailer; wholesaler wholesaler; intermediary intermediary; wholesaler intermediary; retailer wholesaler; retailer

Caramilk bars are an example of _ distribution, whereas Jaguar cars are an example of __ distribution. exclusive; selective selective; exclusive intensive; selective selective; selective intensive; exclusive

Which of the following intermediaries represents several producers and is paid a commission based on invoice values? Agent/broker Sales office Sales branch Merchant wholesaler Collective agent distribution

The most widely used channel for industrial goods is producer to wholesaler to industrial user. producer to industrial user. producer to agent to retailer to industrial user. producer to retailer to industrial user. producer to agent to wholesaler to retailer to industrial user.

In the direct channel of distribution, how many intermediaries are there between the producer and the consumer? 0 1 2 3 4

Avon, Dell, and Tupperware use the __________ channel of distribution. direct distribution retail distribution wholesale distribution distribution by agents distribution by brokers

Which distribution channel is used by companies such as Dell? Producer to retailer to consumer Producer to agent to retailer to consumer Producer to agent to wholesaler to retailer to consumer Producer to wholesaler to retailer to consumer Producer to consumer

Which term describes a vertical marketing system (VMS) where all stages in the channel are under single ownership? Administered VMS Contractual VMS Consolidated VMS Proprietary VMS Corporate VMS