E-Way is an electronics company that is developing a new cell phone that will be released in the market soon. Which of the following, if true, would strengthen the argument that the company should use social media to promote the new cellphone?
A) E-Way's last two releases received a lot of criticism from consumers.
B) One of E-Way's rival companies had used social media unsuccessfully to advertise its new product.
C) The production team overshot the budget and the marketing team has low funds.
D) The target consumers for the cellphone are not restricted to any demographic category.
E) The company has a tightly integrated production and distribution mechanism.

Question

Quizplus · Accepted Answer

The fact that E-Way's last two releases received a lot of criticism from consumers does not strengthen the argument that the company should use social media to promote the new cellphone. The fact that one of E-Way's rival companies had used social media successfully to advertise its new product does not strengthen the argument that E-Way must do the same. The fact that the production team overshot the budget and the marketing team has low funds does strengthen the argument that E-Way should use social media to promote the new cellphone as it is cheaper. The fact that the target consumers for the cellphone are not restricted to any demographic category does not strengthen the argument in favor of E-Way using social media for advertising the new product. The fact that the company has a tightly integrated production and distribution mechanism does not strengthen the argument that E-Way must use social media to advertise the new product.

E-Way Is an Electronics Company That Is Developing a New