_____________ is a market research technique that can be used to learn how prospective buyers of a product value the product's attributes.
A)Part-worth analysis
B)Conjoint analysis
C)Regression analysis
D)Sensitivity analysis

Question

Quizplus · Accepted Answer

Conjoint analysis is a market research technique that determines how prospective buyers value the different attributes of a product. It involves presenting participants with different product profiles that vary in attributes and asking them to rate their preferences. This data is then analyzed to determine how much each attribute contributes to the overall value of the product, helping marketers design products that better meet the needs of their target market. Part-worth analysis is a component of conjoint analysis that specifically focuses on determining the value of each attribute. Regression analysis and sensitivity analysis are not specific to identifying customer preferences for product attributes.

_____________ Is a Market Research Technique That Can Be Used