Coming up with a product design that will have the highest utility for a sufficient number of people to ensure sufficient sales to justify making the product is known as the ___________ in marketing literature.
A)capital budgeting problem
B)share of choice problem
C)fixed-cost problem
D)traveling-salesman problem

Question

Quizplus · Accepted Answer

The challenge described in the question is commonly known as the "share of choice problem" in marketing literature, which refers to the need to design a product that will capture a sufficient share of consumer demand to be commercially viable. The other options listed (capital budgeting problem, fixed-cost problem, traveling-salesman problem) do not accurately describe this particular challenge.

Coming Up with a Product Design That Will Have the Highest