The difference between what a customer receives and what the customer gives up is called:

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The difference between what a customer receives (benefits, features, and quality) and what the customer gives up (price, time, and effort) is known as customer value. It is an important concept in marketing and helps to determine whether a product or service is meeting the needs and expectations of customers. Strategic cost management and competitive advantage are related concepts but are not the same as customer value. Strategic decision making is a general concept that applies to many areas of business, but is not specifically related to customer value.

The Difference Between What a Customer Receives and What the Customer