A strategy to provide the same or better value to customers at a lower cost than offered by competitors to achieve competitive advantage is:

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A cost leadership strategy aims to provide the same or better value to customers at a lower cost than offered by competitors, which can lead to a competitive advantage. A value chain strategy involves optimizing the internal operations of a company and its value chain to reduce costs and improve efficiency. A linkage strategy focuses on forming partnerships and alliances with other companies to improve competitiveness. A focusing strategy involves targeting a specific market segment or niche with a unique value proposition. While all of these strategies may help a company achieve a competitive advantage, the best choice for providing the same or better value at a lower cost is a cost leadership strategy.

A Strategy to Provide the Same or Better Value to Customers