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Drobex Technologies Is a Manufacturer of Electronic Home Appliances

Question 67

Multiple Choice

Drobex Technologies is a manufacturer of electronic home appliances.The company has operations in 17 countries.The company operates as an independent unit in each of these countries and the head of operations in each unit makes decisions themselves.Drobex is following a(n) ________ strategy.


A) transnational
B) global
C) multidomestic
D) franchising
E) integrated marketing

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