Which of the following statements is true about the marketing concept?
A) It views the customer only as a target to be sold to.
B) It views the primary purpose of a business as making things.
C) It believes in building short-term relationships with customers.
D) It refers to the view that companies should respond to customers' needs.
E) It counts on customers to figure out which products they need and take the steps to find and purchase them.

Question

Quizplus · Accepted Answer

D) Today's most successful companies tend to embrace the marketing concept, the idea that companies should respond to customers' needs and wants while seeking long-term profitability and coordinating their own marketing efforts to achieve the company's long-term goals.

Which of the Following Statements Is True About the Marketing