Eight women,with children within the age range of 3 to 7 years,participated in a panel discussion conducted by the marketing department of Ecospace Beach Resorts,based in California.The facilitator asked the women what amenities they wanted in a resort when they go on a vacation.They were also asked to discuss which facilities made a resort more convenient for people with young children.In this example,Ecospace Beach Resorts uses which of the following methods?
A) survey
B) ethnographic research study
C) focus group
D) process data collection
E) neuromarketing study

Question

Quizplus · Accepted Answer

A)Focus groups involve a small number of people guided by a facilitator while being observed or recorded by researchers. Their real value is in uncovering issues that might require further study.
B)Focus groups involve a small number of people guided by a facilitator while being observed or recorded by researchers. Their real value is in uncovering issues that might require further study.
C)Focus groups involve a small number of people guided by a facilitator while being observed or recorded by researchers. Their real value is in uncovering issues that might require further study.
D)Focus groups involve a small number of people guided by a facilitator while being observed or recorded by researchers. Their real value is in uncovering issues that might require further study.
E)Focus groups involve a small number of people guided by a facilitator while being observed or recorded by researchers. Their real value is in uncovering issues that might require further study.

Eight Women,with Children Within the Age Range of 3 to 7